Last updated: April 2026 · Pricing verified April 22, 2026 · Reviewed by the Libautech team, builders of Announcement Bar, Shoppable Videos UGC, Bundles & Upsell and 6 other Shopify apps used by 5,000+ merchants across 50+ countries.
Most social proof app lists rank 10 review apps or 10 sales pop apps and call it a category. That framing misses the fundamental structure of social proof as a conversion mechanic. Social proof operates through four distinct channels that target different customer psychological states at different points in the browsing-to-purchase journey — and the right stack deploys all four rather than doubling down on any one.
The first job is live-activity social proof. Real-time notifications showing "Sarah from Chicago just bought this," live visitor counts on product pages ("12 people looking right now"), recent sign-ups, and FOMO-driven activity feeds. Live-activity apps (Nudgify, TrustPulse, Fera, ProveSource, Fomo) convert passive browsers into urgent buyers by demonstrating other customers are actively purchasing or engaging with the same products. The mechanic works through social validation plus urgency plus FOMO, and the effect is strongest during high-traffic periods when genuine real-time activity is available to display.
The second job is announcement-bar and trust-badge social proof. Static credibility messages displayed in the announcement bar at the top of every page: "Join 10,000+ happy customers," "500+ sold this week," trust badges from review platforms, free shipping threshold messaging, and security certifications. Announcement-bar social proof loads before any product content renders and shapes credibility perception from first page view. Rather than waiting for customers to scroll to reviews or notice activity pops, announcement-bar messaging ensures social proof is the first impression.
The third job is video UGC social proof. Customer testimonial videos, unboxing clips, product demonstration content, and authentic creator videos from TikTok, Instagram Reels, and YouTube Shorts imported as shoppable galleries on product pages. Video UGC is the highest-conversion social proof format because real customers using products on camera resolve purchase anxieties that static photos, text reviews, and activity pops cannot address — fit, usage, quality, and authenticity questions are answered through demonstration rather than claim.
The fourth job is cart-moment social proof. "Frequently bought together" recommendations showing what other customers purchased alongside the current product, "customers who bought this also bought" cross-sell displays, and free gift with purchase threshold urgency that creates social-validation-through-majority mechanics. Cart-moment social proof converts observation of other customer behavior directly into AOV lift on the current session rather than generating return traffic weeks later.
Review-based social proof (star ratings, photo reviews, video reviews, Q&A) is the fifth distinct layer — covered in depth in our Shopify product review apps guide. Judge.me, Loox, Yotpo, Okendo, and Libautech Shoppable Videos UGC handle that specific layer. This post covers the four non-review social proof mechanics that stack alongside review apps for complete social proof coverage.
This post ranks 7 apps across the four non-review social proof jobs with verified April 2026 ratings and pricing, and explains which combinations make sense for different store profiles.
Social proof apps stack with broader conversion tools. See our guides on best Shopify product review apps for the review-based social proof layer, best Shopify shoppable video apps for the video commerce layer, and best Shopify upsell apps for the cart-moment conversion layer.
| App | Rating | Free Plan | Paid From | Primary Job | Best For |
|---|---|---|---|---|---|
| Nudgify | ⭐ 4.8+ | Yes (1,000/mo) | $9/mo | Live-activity + 9 nudge types | Complete live-activity suite with 32 language support |
| TrustPulse | ⭐ 4.7+ | Free trial | $5/mo | Lightweight live activity | Budget live-activity popups with fast setup |
| Fera | ⭐ 4.9+ (6,000+) | Yes | $9/mo | Live activity + reviews + testimonials | Combined live-activity and review display with A/B testing |
| ProveSource | ⭐ 4.8+ | Yes | $19/mo | All-in-one social proof suite | Stream + Combo + Live Visitors + Reviews widgets |
| Libautech Announcement Bar | ⭐ 4.8+ (26) | Yes | Free/Package $9.99 | Announcement-bar + trust badges | Static credibility messaging loaded before product content |
| Libautech Shoppable Videos UGC | ⭐ 5.0 | Yes | Free/Package $9.99 | Video UGC from social platforms | TikTok, Instagram, YouTube customer videos as social proof |
| Libautech Bundles & Upsell | ⭐ 5.0 (36) | Free trial | $14.99/mo | Cart-moment social proof + FBT | Frequently bought together and free gift urgency at cart |
Best for: Shopify stores wanting the most complete live-activity social proof suite with 9+ nudge types including recent purchases, visitor counts, low stock alerts, and review displays — all configurable across 32 languages with 100+ integrations.
Nudgify holds 4.8+ rating across 500+ reviews. The positioning is complete live-activity and behavioral-nudge suite: rather than single-purpose sales pops, Nudgify deploys 9 distinct nudge types including recent purchase notifications, live visitor counters, selling-fast alerts, low-stock warnings, free-delivery-threshold bars, order-soon urgency, cart counter nudges, discount nudges, and review nudges. Each nudge is tagged with its underlying neuromarketing principle (Social Proof, Urgency, Scarcity, Pain of Paying) so merchants deploying multiple mechanics understand the psychological framework.
Core features: 9+ nudge types covering the full social proof and behavioral-nudge spectrum, automatic activity data capture from Shopify without manual configuration, 32 language support for international stores, 100+ integrations (Google Reviews, Klaviyo, TrustPilot, MailChimp), geo-location targeting for location-specific social proof, A/B testing optimization selecting best-converting nudges automatically, free plan with 1,000 monthly notifications, and 19% conversion lift reported in merchant A/B tests.
Where it falls short: pricing scales with notification volume — high-traffic stores reach $49-99/mo quickly past the 1,000-notification free cap. Configuration complexity for merchants deploying all 9 nudge types simultaneously. Feature breadth can feel overwhelming for stores wanting simple "recent purchase popups only" without the full behavioral-nudge framework.
Pricing: Free plan (1,000 notifications/month). Paid plans from $9/mo scaling with notification volume.
Best for: Shopify stores wanting lightweight live-activity popups at the lowest entry price in the category — fast setup, minimal feature complexity, and $5/mo pricing for stores where social proof is tactical rather than strategic program.
TrustPulse holds 4.7+ rating. The positioning is budget lightweight live-activity: simple recent-purchase popups at the bottom of pages ("Sarah from Chicago just bought this"), minimal configuration overhead, fast installation without technical resources, and $5/mo entry pricing as the most affordable paid tier in the social proof category. For stores with meaningful real-time activity data where social proof is a tactical conversion lift rather than a strategic behavioral-nudge program, TrustPulse delivers the core mechanic without premium feature overhead.
Core features: recent-purchase popups with configurable display timing, live visitor counters on product pages, email sign-up notifications, basic analytics on notification performance, template-based setup with minimal configuration, and $5/mo entry pricing.
Where it falls short: narrower feature depth than Nudgify or Fera for stores wanting behavioral-nudge framework beyond sales pops. Analytics depth limited compared to enterprise alternatives. Better positioned as Shopify baseline upgrade or budget-conscious starter than as Nudgify replacement for mid-market DTC.
Pricing: Free trial. Paid plans from $5/mo.
Best for: Shopify stores wanting combined live-activity popups plus review display plus testimonial widgets in one platform — the consolidated approach with A/B testing optimization and revenue-based pricing that scales with store size.
Fera holds 4.9+ rating across 6,000+ reviews. The positioning is consolidated social proof platform: recent-purchase popups, live visitor counts, testimonial display widgets, review display, banners, carousels, and countdown timers in one app with integrated A/B testing to optimize which specific notification types convert best for each store. The unique pricing angle is revenue-based billing — stores with lower AOV get more value per dollar than Shopify baseline flat-rate competitors.
Core features: recent-purchase and live-activity popups, review display and testimonial widgets, countdown timers for urgency, banner and carousel displays, A/B testing automatic optimization, revenue-based pricing scaling with store size, Shopify POS integration, multilingual support, and $9/mo startup tier.
Where it falls short: revenue-based pricing becomes expensive at higher AOV — stores with $50+ AOV may find flat-rate alternatives (Nudgify, TrustPulse) more cost-effective. Review display is functional but less polished than dedicated review specialists like Judge.me or Loox.
Pricing: Free plan available. Paid plans from $9/mo revenue-scaled.
Best for: Shopify stores wanting all-in-one social proof widget suite — Stream (recent actions), Combo (aggregate activity), Live Visitors, Reviews, and Social Counter widgets in one platform with multi-platform compatibility beyond Shopify.
ProveSource holds 4.8+ rating. The positioning is all-in-one widget suite: Stream widgets showing recent actions, Combo widgets aggregating activity across multiple data sources, Live Visitors widgets showing real-time traffic, Reviews widgets displaying aggregate ratings, and Social Counter widgets showing follower or subscriber counts. The free plan requires no credit card, making the app accessible to merchants validating social proof mechanics before committing to paid subscription.
Core features: five widget types covering the full social proof display spectrum, multi-platform compatibility (Shopify, WooCommerce, 100+ platforms), free plan without credit card requirement, widget customization for theme matching, analytics on widget performance, and $19/mo paid entry tier.
Where it falls short: broader multi-platform focus means Shopify-specific integration depth is narrower than Nudgify. $19/mo entry tier higher than TrustPulse ($5) or Fera ($9) for stores wanting only basic live-activity popups.
Pricing: Free plan available. Paid plans from $19/mo.
Best for: Shopify stores wanting static credibility messaging loaded before product content — "Join 10,000+ happy customers," "500+ sold this week," trust badges, free shipping thresholds, and social proof announcements that shape credibility perception from first page view.
Libautech Announcement Bar holds 4.8+ stars across 26 reviews with Built for Shopify certification and a free plan available. The strategic argument is timing and visibility. Live-activity popups (Nudgium, TrustPulse) require time delay before firing and depend on real-time data availability. Review widgets load below product content and require scroll-depth to be seen. Announcement-bar social proof loads instantly at the top of every page before any product content renders — shaping credibility perception from first page view and establishing social proof as the first impression rather than a scroll-dependent discovery.
The content types that work in announcement-bar social proof: aggregate social proof ("Trusted by 10,000+ customers across 50+ countries"), volume social proof ("500+ sold this week," "1,200+ orders this month"), trust badges and certifications (SSL, BBB, review platform star ratings), free shipping threshold messaging that doubles as urgency mechanic, endorsement messaging ("As featured in"), and time-limited promotion announcements with countdown timers.
Core features: six bar types (standard announcement bar, countdown timer, scrolling ticker, slider bar, notification bar, email capture bar), unlimited bars active simultaneously, target by page, geolocation, or device type, sticky header placement ensuring visibility across scroll, customizable design matching any theme, A/B testing for message optimization, free plan for stores validating the mechanic, and Built for Shopify certification with async loading.
The Libautech portfolio advantage: Announcement Bar is part of the Libautech Package plan at $9.99/mo, which also includes Shoppable Videos UGC (video UGC social proof layer), Bundles & Upsell (cart-moment social proof layer), Sticky Add to Cart, Currency Converter, Amazon Buy Button, and other conversion apps. Pairing announcement-bar social proof messaging with Shoppable Videos UGC near the add-to-cart button and Bundles & Upsell FBT recommendations creates a coordinated four-layer social proof stack at $9.99/mo total for three Libautech apps plus three additional conversion tools.
Where it falls short: not a live-activity app — Libautech Announcement Bar handles static credibility messaging that loads on every page view but does not display real-time purchase notifications or live visitor counts. For stores wanting "Sarah from Chicago just bought this" popups with actual real-time data, pair Announcement Bar with Nudgify (Job 1) or TrustPulse for the live-activity layer. The app covers static pre-scroll social proof, not dynamic real-time activity.
Pricing: Free plan available. Pro plan available as standalone. Also included in Libautech Package at $9.99/mo bundling 6+ Libautech apps.
Best for: Shopify stores wanting customer testimonial videos from TikTok, Instagram Reels, and YouTube Shorts as the most persuasive social proof format — real customers demonstrating products in use resolves purchase anxieties that text reviews and photo reviews cannot address.
Libautech Shoppable Videos UGC holds 5.0 stars with Built for Shopify certification and a free plan. The strategic argument is format hierarchy. Text reviews answer logical questions through words. Photo reviews answer appearance questions through static images. Live-activity pops answer urgency questions through real-time data. Video UGC answers demonstration questions through motion — how the product looks in use, how real customers actually use it, what the unboxing experience feels like. Video is the most persuasive social proof format because it combines visual, auditory, and demonstrative evidence that lower-fidelity formats cannot replicate.
The importable-from-social-media mechanic matters for content scale. Rather than requiring new UGC creation, the app imports existing TikTok, Instagram Reels, and YouTube Shorts of your products from customers and creators — paste the URL, the app pulls the video with thumbnail and metadata, tag the specific products shown, and the video displays as a shoppable widget with add-to-cart functionality inside the video player. Content that was already working on creator platforms now works on your product pages.
Core features: one-click import from TikTok, Instagram Reels, YouTube Shorts, or direct upload, per-video product tagging for shoppable video content, in-widget add-to-cart from inside customer testimonial videos, video widget placement on product pages (optimal placement near add-to-cart button), homepage, collection pages, or any custom page, customizable widget styling for theme matching, Built for Shopify certification with async loading, and integration with the broader Libautech conversion app stack.
Where it falls short: not a written review or photo review app — Libautech Shoppable Videos UGC handles video UGC specifically, not text or photo review content. For comprehensive review coverage, pair with Judge.me (free forever for written reviews) or Loox ($9.99-34.99 for photo reviews). The app covers the video UGC layer, not the full review spectrum — which is why video UGC specialists are typically paired with written/photo review apps rather than used as standalone review solutions.
Pricing: Free plan available. Included in Libautech Package at $9.99/mo bundling 6+ Libautech apps.
Best for: Shopify stores wanting "frequently bought together" social proof at the cart moment plus free gift with purchase urgency that converts observation of other customer behavior directly into AOV lift on the current session.
Libautech Bundles & Upsell holds 5.0 stars across 36 reviews with Built for Shopify certification. The strategic argument is social-proof-as-conversion-mechanic at the cart moment. Live-activity popups, announcement-bar messaging, and video UGC shape credibility perception during browsing. Cart-moment social proof converts that credibility into AOV lift through two specific mechanics: "frequently bought together" recommendations showing what other customers purchased alongside the current product (social proof through majority), and free gift with purchase thresholds that create urgency-driven social validation ("most customers add one more product to unlock the free gift").
The FBT mechanic specifically is a category-leading social proof format. When a product page displays "Customers who bought this also bought" alongside recommended add-ons that complement the primary product, the recommendation carries social proof weight beyond algorithmic suggestion — the implied message is "other customers validated this combination works." Conversion data consistently shows FBT recommendations convert at 3-5x the rate of unrelated cross-sell because the social proof layer overcomes the skepticism that generic cross-sell triggers.
Core features: frequently bought together recommendations powered by cart-behavior data, cart-moment upsell popups displaying other-customer purchase patterns, free gift with purchase automation with threshold-based triggers, progressive gift reveals (free gift at $50, upgraded gift at $100, premium gift at $200), bundle offers with configurable discount structures, BOGO and BXGY offers, cart drawer save-for-later support, real-time analytics on offer performance, Built for Shopify certification with async loading, and integration with the broader Libautech conversion app stack.
Where it falls short: not a live-activity or announcement-bar app — Libautech Bundles & Upsell handles cart-moment social proof specifically. For pre-cart credibility shaping, pair with Announcement Bar (Job 2) for static messaging and Shoppable Videos UGC (Job 3) for video UGC on product pages. The app covers cart-moment conversion through FBT and urgency triggers, not earlier-funnel credibility shaping.
Pricing: Starter $14.99/mo. Pro $29.99/mo. Unlimited $49.99/mo (flat-rate, no revenue share). 7-day free trial. Also included in Libautech Package at $9.99/mo bundling 6+ Libautech apps.
For complete live-activity suite with 9+ nudge types and 32 language support: Nudgify. 4.8+, free plan (1,000 notifications), $9/mo entry.
For budget lightweight live-activity popups: TrustPulse. 4.7+, $5/mo entry.
For consolidated live-activity plus reviews plus testimonials with A/B testing: Fera. 4.9+/6,000+, revenue-based pricing, $9/mo startup.
For all-in-one widget suite with multi-platform compatibility: ProveSource. 4.8+, free plan no CC, $19/mo paid.
For announcement-bar social proof with trust badges, volume messaging, and shipping thresholds: Libautech Announcement Bar. 4.8+/26, BFS, free plan, Package $9.99/mo.
For video UGC social proof from TikTok, Instagram Reels, and YouTube Shorts: Libautech Shoppable Videos UGC. 5.0, BFS, free plan, Package $9.99/mo.
For cart-moment social proof with FBT recommendations and free gift urgency: Libautech Bundles & Upsell. 5.0/36, BFS, $14.99-49.99 flat-rate, Package $9.99/mo.
For most Shopify stores doing $10K-100K/month, the honest recommendation is a four-layer stack rather than a single-app choice. Layer 1 (announcement bar): Libautech Announcement Bar (free or Package $9.99) for static credibility messaging loaded before product content. Layer 2 (video UGC): Libautech Shoppable Videos UGC (free or Package $9.99) for video customer testimonials near add-to-cart. Layer 3 (cart-moment): Libautech Bundles & Upsell ($14.99 standalone or Package $9.99) for FBT and free gift urgency at checkout. Layer 4 (live activity): Nudgify ($9/mo) or TrustPulse ($5/mo) for real-time purchase notifications and visitor counts.
The Libautech Package approach: $9.99/mo bundles all three Libautech social proof layers (Announcement Bar + Shoppable Videos UGC + Bundles & Upsell) plus Sticky Add to Cart, Currency Converter, and Amazon Buy Button. Adding Nudgify ($9/mo) or TrustPulse ($5/mo) for the live-activity layer brings the complete four-layer social proof stack to $14.99-18.99/mo total — coverage that specialist-only stacks charge $40-80/mo to replicate because each layer requires a separate specialist subscription.
The compounding effect matters more than any single layer. Merchant benchmarks consistently show stores running three or more social proof mechanics simultaneously outperform stores running any single mechanic alone by 20-35% on conversion rate. The mechanics are non-competing — they target different customer psychological states at different points in the browsing-to-purchase funnel — so the lift compounds rather than cannibalizes.
This ranking is based on four criteria applied to every Shopify social proof app tested in 2026. First, Shopify App Store rating and verified review volume as of April 22, 2026 — the signal of long-term merchant satisfaction at scale. Second, which of the four social proof jobs each app solves best (live-activity popups and visitor counters, announcement-bar and trust-badge messaging, video UGC from social platforms, or cart-moment FBT and urgency mechanics) rather than a generic feature checklist — the strongest social proof stacks deploy multiple mechanics targeting different customer psychological states, not doubled-down versions of any single mechanic. Third, pricing structure and total cost at realistic merchant volumes — notification-volume-based billing (Nudgify), revenue-based billing (Fera), flat-rate subscriptions (Libautech apps), and lifetime pricing all scale differently as stores grow, and the Libautech Package bundling approach ($9.99/mo for 3+ social proof apps) delivers meaningfully better economics than stacking specialists at $30-80/mo. Fourth, integration with the broader conversion stack — social proof apps that integrate cleanly with review platforms (Judge.me, Loox), email marketing (Klaviyo, Attentive), and the broader product-page conversion layer deliver compounding value versus social proof apps operating as isolated widgets.
Every pricing figure in this post was verified directly from the live Shopify App Store listing on April 22, 2026. App pricing structures change frequently as the category evolves — always confirm current pricing on the official listing before installing. Ratings and review counts reflect the Shopify App Store at the time of our last update.
Depends on which social proof mechanic you are deploying. For live-activity popups and visitor counters: Nudgify (4.8+, $9/mo) with 9+ nudge types and 32 languages. For announcement-bar credibility messaging loaded before product content: Libautech Announcement Bar (4.8+/26, BFS, free). For video UGC from TikTok, Instagram Reels, YouTube Shorts: Libautech Shoppable Videos UGC (5.0, BFS, free). For cart-moment FBT and free gift urgency: Libautech Bundles & Upsell (5.0/36, BFS, $14.99). Most effective strategy runs 3-4 layers simultaneously.
Four primary social proof mechanics operate at different points in the customer journey. Live-activity social proof (recent purchase popups, visitor counts) shows real-time customer behavior. Announcement-bar social proof (aggregate messaging like "10,000+ customers") shapes credibility from first page view. Video UGC social proof (customer testimonial videos) resolves purchase anxieties through demonstration. Cart-moment social proof (frequently bought together, free gift urgency) converts social validation into immediate AOV lift. Review-based social proof (star ratings, photo reviews) is a fifth layer covered in our product reviews guide.
Merchant benchmarks consistently show 15-25% conversion rate lift from live-activity popups alone, and stores running 3+ social proof mechanics simultaneously outperform single-mechanic stores by 20-35%. The mechanism works because social proof addresses purchase anxieties (fit, quality, authenticity, popularity validation) through real customer behavior evidence. The effect compounds across mechanics because each layer targets different psychological states — announcement-bar shapes first impression, live-activity creates urgency, video UGC resolves demonstration questions, cart-moment converts through majority validation.
Typically 3-4 covering different mechanics rather than 1-2 covering the same mechanic deeply. The optimal stack: one announcement-bar app (Libautech Announcement Bar free), one video UGC app (Libautech Shoppable Videos UGC free), one cart-moment app (Libautech Bundles & Upsell), and one live-activity app (Nudgify or TrustPulse). Combined cost $14.99-18.99/mo for complete four-layer coverage. Running only one mechanic captures maybe 30-40% of available social proof conversion lift.
Modern social proof apps load asynchronously with minimal page-speed impact. Built for Shopify certified apps (Libautech Announcement Bar, Shoppable Videos UGC, Bundles & Upsell) validate async loading without Core Web Vitals damage. Non-BFS live-activity apps may add 40-80 KB of JavaScript per page, which impacts mobile Lighthouse scores. Test mobile Lighthouse before and after installation — one-second mobile delay drops conversion 7%, so heavy social proof apps can cancel out social proof conversion gains.
Review apps (Judge.me, Loox, Yotpo, Okendo, covered in our product reviews guide) collect and display customer reviews with star ratings, text, photos, and sometimes video. Social proof apps cover non-review social proof mechanics: live-activity popups (recent purchases, visitor counts), announcement-bar messaging (trust badges, volume claims), video UGC from social platforms (TikTok, Instagram), and cart-moment FBT recommendations. Both categories overlap in purpose (social validation) but deploy different mechanics. Most stores need both — review apps for deep review collection and social proof apps for the four non-review mechanics.
Yes, and it is the recommended strategy. The four social proof mechanics (live-activity, announcement-bar, video UGC, cart-moment) target different customer psychological states at different points in the browsing-to-purchase funnel, so they compound rather than compete. Stores running 3+ mechanics simultaneously outperform single-mechanic stores by 20-35%. The key is avoiding duplication within the same job — running both Nudgify and TrustPulse simultaneously is redundant (both are live-activity apps), but running Nudgify plus Libautech Announcement Bar plus Shoppable Videos UGC plus Bundles & Upsell covers all four layers.
Complete four-layer coverage: $9.99-18.99/mo. Libautech Package ($9.99/mo) bundles three social proof apps (Announcement Bar + Shoppable Videos UGC + Bundles & Upsell) plus three more conversion apps (Sticky Add to Cart, Currency Converter, Amazon Buy Button). Add Nudgify ($9/mo) or TrustPulse ($5/mo) for the live-activity layer. Total: $14.99-18.99/mo. Specialist-only stacks replicating the same coverage cost $40-80/mo because each layer requires separate specialist subscription.
Yes — they answer different purchase questions. Photo reviews answer "what does this look like" through static images. Video UGC (Libautech Shoppable Videos UGC importing TikTok, Instagram Reels, YouTube Shorts) answers "how does this work in real use" through demonstration. Visual-first categories (fashion, beauty, home decor, pets) benefit meaningfully from video UGC on top of photo reviews because video resolves fit, usage, and authenticity questions that static photos cannot address. Merchant benchmarks show video UGC delivers 15-30% additional AOV lift on top of what photo reviews already capture.
Install Libautech Announcement Bar free plan day one with a "Join 10,000+ happy customers" or "Trusted by 50+ countries" message (adjust numbers to match actual store metrics). This single mechanic lifts first-impression credibility on every page visit, installs in under 15 minutes, and costs zero. Separately install Libautech Shoppable Videos UGC free plan and import 5-10 existing TikTok, Instagram Reels, or YouTube Shorts of your products near add-to-cart on top 20 best-selling products. Measure 30-day conversion lift. If meaningful, expand to the full four-layer stack by adding Bundles & Upsell for cart-moment and Nudgify or TrustPulse for live-activity.
We update these lists as new tools launch and existing ones improve. If you are a developer building a Shopify social proof, live-activity, announcement bar, UGC, or cart-moment conversion app and want your app considered for inclusion, submit it here — tell us what your app does, who it is for, and include a link to your Shopify App Store listing. We review every submission.