8 Best Shopify Upsell & Cross-Sell Apps (2025)
This is our 2025 edition. For current, focused rankings see our updated Best Shopify Upsell Apps (2026) and Best Shopify Cross-Sell Apps (2026).
The best Shopify upsell and cross-sell apps in our 2025 ranking are Libautech Bundles & Upsell, our own app, for full-funnel coverage in one place, Selleasy for a free-to-install all-rounder, Upsell.com (formerly ReConvert) and AfterSell for post-purchase depth, and Frequently Bought Together by Code Black Belt for the dedicated FBT widget. This is the 2025 edition; for current, focused lists see our Upsell (2026) and Cross-Sell (2026) editions.
Key takeaways
- Upselling trades a shopper up to a better or larger version; cross-selling adds a complementary product. Most apps here do both, and the two together are the fastest way to lift average order value.
- We make Libautech Bundles & Upsell and rank it first, because it runs upsells and cross-sells across the product page, cart and post-purchase in one app. Weigh that we have a commercial interest.
- For a free-to-install all-rounder, Selleasy; for post-purchase depth, Upsell.com and AfterSell; for a dedicated frequently bought together widget, Code Black Belt. We name the better fit for each job.
- This is our 2025 edition, kept for reference. Since it published we split the topic into focused Upsell (2026) and Cross-Sell (2026) guides.
On this page
Upselling vs cross-selling
An upsell trades the shopper up to a better, larger or bundled version of what they are buying: the 3-pack instead of one, the pro model instead of the standard. A cross-sell adds a complementary product: the filters with the coffee maker, the belt with the trousers. Upselling grows the order by trading up; cross-selling grows it by adding items. Most apps on this list do both, and running them together is the fastest lever on average order value.
The offers appear at four moments: on the product page, in the cart, at checkout (Shopify Plus), and post-purchase on the thank-you page. In 2025 the category split into full-funnel apps that cover several of those moments, post-purchase specialists, dedicated widgets, and rules-engine funnels. The right pick depends on which moment matters most to you.
Who needs which
| Your goal | Best pick | Why |
|---|---|---|
| Cover the whole funnel in one app | An all-in-one upsell app | Product page, cart and post-purchase offers on one bill beat stacking apps. |
| Start free and prove it | A free-to-install all-rounder | Run real upsells before paying a monthly fee. |
| Maximize the thank-you page | A post-purchase specialist | Offers after payment add revenue at zero risk to the sale. |
| Just want the FBT widget | A dedicated FBT app | Simple, proven, one job done well. |
How we ranked these, and a word on bias
The disclosure first. We make Libautech Bundles & Upsell, and we rank it first, so read this with that in mind. We rank it first because it runs upsells and cross-sells across the product page, cart and post-purchase in one app, which suits a store that wants the whole funnel in one place. On any single moment the specialists are strong, and where our app is behind is public proof: it is the newest here at 35 reviews, while Selleasy and Upsell.com have thousands. We name the better fit for each job in the which to choose section. This 2025 edition is kept for reference; we later split the topic into focused Upsell and Cross-Sell 2026 guides.
The 8 best upsell and cross-sell apps compared (2025)
| App | Rating | Reviews | Price | Best for |
|---|---|---|---|---|
| Libautech Bundles & Upsell | 4.9 | 35 | From $9.99/mo | Full-funnel upsell and cross-sell in one app |
| Selleasy | 4.9 | 2,486 | Free to install, from $9/mo | A free-to-install all-rounder |
| Upsell.com (ReConvert) | 4.8 | 2,782 | Free plan, from $4.99/mo | Post-purchase depth |
| AfterSell by Rokt | 4.8 | 884 | Free plan, paid tiers | Post-purchase and Plus checkout upsells |
| Frequently Bought Together (Code Black Belt) | 4.9 | 1,030 | From $14.99/mo | The dedicated FBT widget |
| Zipify OneClickUpsell | 4.5 | 498 | From $35/mo | One-click pre and post-purchase funnels |
| Bold AI Upsell & Cross-Sell | 4.4 | 528 | Free plan, paid tiers | A rules-driven upsell engine |
| Honeycomb Upsell & Cross Sell | 4.6 | 147 | Free plan, paid tiers | Gamified pre-purchase funnels |
2025 edition. Ratings shown from the live App Store; see the 2026 editions for current, focused rankings.
The apps, ranked
1. Libautech Bundles & Upsell
Bundles & Upsell (our app, 4.9 across 35 reviews, Built for Shopify) covers the full funnel: frequently bought together and add-ons on the product page, cart drawer and popup offers, and post-purchase, all from one dashboard with per-offer revenue tracking. Setup is AI-assisted: you describe the offer and Claude drafts it.
Strengths: upsells and cross-sells across every moment in one app, so you are not stacking three tools that each inject their own scripts.
Watch-outs: we will be straight, it has the smallest review base here at 35, because it is the newest app on this list. The dedicated specialists have deeper proof on any single moment.
Best for: stores that want upsells and cross-sells across the whole funnel in one app. From $9.99/mo.
2. Selleasy
Selleasy (4.9 across roughly 2,486 reviews, Built for Shopify) covers frequently bought together, product add-ons and in-cart cross-sells, and it is free to install, so a growing store runs real upsells before paying.
Strengths: excellent value and a deep, positive review base across the core upsell and cross-sell surfaces.
Watch-outs: the AI suggests products but you build the offers, and the interface is functional rather than polished.
Best for: value-focused stores wanting a proven all-rounder. Free to install, paid plans from $9/mo.
3. Upsell.com (formerly ReConvert)
Upsell.com (4.8 across more than 2,700 reviews, Built for Shopify) is the most-proven app here and the strongest on the thank-you page, where one-click upsells and cross-sells run after payment at zero risk to the original sale.
Strengths: the deepest track record on this list, with a free plan into the strongest post-purchase toolkit.
Watch-outs: its center of gravity is post-purchase, not on-page offers, and some tiers add a fee on generated revenue.
Best for: stores building around the thank-you page. Free plan, then from $4.99/mo.
4. AfterSell by Rokt
AfterSell (4.8 across roughly 884 reviews) focuses on post-purchase upsell funnels with Smart Funnel AI, built-in A/B testing, and, on Shopify Plus, checkout-page upsells.
Strengths: a polished post-purchase and checkout-upsell toolkit with A/B testing, aimed at higher-volume stores that optimize the thank-you page.
Watch-outs: checkout upsells require Shopify Plus, and the deeper features suit stores with the volume to test them.
Best for: higher-volume and Plus stores optimizing post-purchase and checkout. Free plan, then paid tiers.
5. Frequently Bought Together by Code Black Belt
Running since 2017 (4.9 across more than 1,000 reviews, Built for Shopify), this app does exactly one thing: an Amazon-style frequently bought together block powered by AI analysis of your order history.
Strengths: extreme focus means simple setup, predictable behavior and a long, well-reviewed track record for the FBT cross-sell.
Watch-outs: it is the FBT block and nothing more, so you will need other tools for cart and post-purchase.
Best for: stores that only want the FBT widget and handle other moments elsewhere. From $14.99/mo, free plan available.
6. Zipify OneClickUpsell
Zipify OneClickUpsell (4.5 across roughly 498 reviews) builds one-click upsell funnels before and after purchase, with split testing, from a team known for high-volume direct-response stores.
Strengths: proven one-click funnel builder with split testing, suited to direct-response brands running dedicated upsell funnels.
Watch-outs: the entry price is higher at $35 a month, and it is heavier than a simple widget for smaller stores.
Best for: direct-response stores running dedicated one-click upsell funnels. From $35/mo.
7. Bold AI Upsell & Cross-Sell
Bold AI Upsell & Cross-Sell (4.4 across roughly 528 reviews), from Bold Commerce, is a long-standing rules-driven upsell engine with AI recommendations across product page and cart.
Strengths: a mature, configurable rules engine from an established vendor, with AI recommendations layered on top.
Watch-outs: the rating trails the leaders here, and the rules setup takes time compared to a simpler widget.
Best for: stores that want a configurable rules-based upsell engine from an established vendor. Free plan, then paid tiers.
8. Honeycomb Upsell & Cross Sell
Honeycomb Upsell & Cross Sell (4.6 across roughly 147 reviews), by Conversion Bear, builds pre-purchase upsell and cross-sell funnels with a free tier and a straightforward funnel builder.
Strengths: an approachable funnel builder with a free entry, good for stores testing pre-purchase upsell funnels.
Watch-outs: a smaller review base than the category leaders, and its focus is pre-purchase funnels rather than the full journey.
Best for: stores wanting a simple pre-purchase upsell funnel builder to start. Free plan, then paid tiers.
Which app to choose
Best full-funnel, one app: Libautech Bundles & Upsell, our app.
Best free-to-install all-rounder: Selleasy.
Best post-purchase: Upsell.com (ReConvert), the most proven, and AfterSell for Plus checkout upsells.
Best dedicated FBT widget: Frequently Bought Together by Code Black Belt.
Best one-click funnels: Zipify OneClickUpsell.
Which upsell app is right for you?
Pick what matters most and we will point you to the best fit. Often it is not ours, and we say so.
What an upsell is worth
Put in your monthly orders, the share of shoppers who accept an offer, and what an accepted item adds, to size the extra revenue an upsell and cross-sell program adds.
Extra revenue a month
$600
Extra revenue a year
$7,200
That is about 40 accepted upsells a month at $15 each, spread as an average order value lift of about $1 across every order. It is gross added revenue before any offer discount, and it only holds if the upsell created the bigger order rather than discounting one that would have happened anyway. You can run upsells free from Bundles & Upsell.
Common upsell and cross-sell mistakes
Offering a random product. An upsell or cross-sell that ignores what the shopper is buying reads as noise. Trade them up within the same need, or add a genuine companion.
Sending the shopper to a new page. An offer that restarts the decision elsewhere mostly fails. Keep the accept to one click, in place.
Stacking too many offers. One clear offer per moment converts better than a wall of them; acceptance drops as choice becomes a comparison task.
Running overlapping apps. Two apps fighting over the same product page or cart add duplicate scripts and conflicting offers. Prefer one app across the journey, or clearly divide the moments.
See the current 2026 editions
This is our 2025 ranking of upsell and cross-sell apps together, kept for reference. Since it published we split the topic into two focused, current guides: our Best Shopify Upsell Apps (2026) and Best Shopify Cross-Sell Apps (2026), each with refreshed picks, pricing and an interactive calculator.
Think your app belongs on this list?
We review submissions against the same criteria we rank on and add the ones that qualify. If you build a Shopify app in this category, send it in.