Pricing by customer group
Tag a customer as wholesale and they see wholesale prices. The tag is the whole mechanism, and Shopify already has it.
New · Wholesale
The Shopify B2B Wholesale Pricing App that skips the second store
Tag a customer into a group, set the discount they see, and the price applies automatically at checkout. No codes to share, no separate wholesale storefront. Free.
FreeWorks with any themeNo coding required
Retail view
Trail runner, graphite
Footwear
Price
$48.00
Wholesale viewlogged in
Trail runner, graphite
Footwear
B2B price$36.00$48.00
About this app
Free, with no paid plan
Launched June 2026
Works with Shopify Checkout and Admin
What it does
Wholesale pricing, on the store you already run
Groups, discounts, volume breaks and tiers, applied at checkout from the catalogue you already maintain.
Blanket percentage discounts
Set one percentage for a group and every product in your catalogue follows it, without editing a single product.
Volume and quantity breaks
Reward the bigger order. Buy ten and the unit price drops, without the buyer having to ask anyone for a quote.
Tiered pricing
Build a ladder for your largest buyers, so the price they pay reflects what they actually order rather than what they negotiated once.
No codes to share
The price applies at checkout on its own. There is no discount code to issue, to leak, or to revoke when a customer leaves.
One catalogue
Retail and wholesale run from the same products. You are not maintaining a second store, or a second copy of your inventory.
Price list editor
Blanket discounts and volume tiers for a price list, set in one place rather than scattered across products.
Price preview
See the exact price an assigned wholesale customer will be charged, before you publish it to them.
How it works
Live in three steps
01
Install the app
Add Libautech B2B Discounts from the Shopify App Store. It is free, and it works with any theme.
02
Tag your customers
Assign each business buyer to a group with a Shopify customer tag. Wholesale, distributor, key account: whatever you already call them.
03
Set the price list and publish
Give the group a blanket discount, add volume breaks, and preview what they will be charged. Publish, and the price applies at checkout.
Why it works
A wholesale code is a retail leak
The two usual answers to B2B pricing are a second store, which doubles the catalogue you maintain, and a discount code, which is a string of characters your trade price is now written on.
Retail customer
$48.00
The price on the product page, the same one it has always been.
Tagged wholesale
$36.00
25% off, applied because of a tag on their customer record. Nothing typed, nothing shared.
And the bigger the order, the better the price
- 1 – 9 units$36.00
- 10 – 49 unitssave $3.00$33.00
- 50 + unitssave $6.00$30.00
An illustration. You set the groups, the percentages and the quantity at which the price drops.
One catalogue, two kinds of customer
Retail and wholesale run from the same products, the same inventory and the same store. The only thing that changes is the price a tagged customer is charged at checkout.
Price preview
B2BCustomer
Acme Trading
Product
Trail runner
Quantity
12
Preview their price
Acme Trading will be charged
Trail runner, graphite
Quantity 12
Price each$48.00$33.00
- Price list created
- Customer assigned
- Storefront display on
Pricing
One plan, and it is free
Install it, tag your customers, publish a price list. There is no paid tier waiting behind any of it.
Free
Free
- Wholesale pricing by customer group
- Blanket percentage discounts
- Volume and quantity breaks
- Tiered pricing for large buyers
- Automatic at checkout, no codes
- One catalogue for retail and wholesale
FAQ
Frequently asked questions
Do I need a separate wholesale store?
No. That is the point of the app. Wholesale pricing runs on the store you already have, off the catalogue you already maintain, so there is no second storefront and no duplicate inventory to keep in step.
How does the app know a customer is wholesale?
By the customer tag you give them in Shopify. Assign a customer to a group with a tag, attach a price list to that group, and the prices they see follow from it.
Do my customers have to enter a discount code?
No. The price applies automatically at checkout. There is no code to issue, nothing for a wholesale buyer to paste into a public forum, and nothing to revoke when an account closes.
Can different customer groups get different discounts?
Yes. Set a percentage discount per group, so a distributor and a small trade account do not have to be given the same price.
Can I reward larger orders?
Yes, with volume and quantity breaks. The unit price drops once the buyer passes a quantity you choose, and you can stack a tiered ladder on top of that for your biggest accounts.
Can I check a price before customers see it?
Yes. The preview shows the exact price an assigned wholesale customer will be charged, so you find a mistake before they do.
Does it work with my theme?
Yes. The app is compatible with any Shopify theme, because the pricing is applied at checkout rather than rendered by your theme.
What does it cost?
It is free. There is no paid plan to upgrade to and no trial to run out, so installing it costs you nothing.
Sell wholesale without running two stores
Install Libautech B2B Discounts, tag your buyers, and let the price follow the customer. It takes minutes, it is free, and no code.
Free · No paid plan · Works with any theme