Last verified: July 2026. Pricing, plans, and review counts pulled live from the Shopify App Store and upnova.io on July 2, 2026.
The best Upnova alternative for most Shopify stores is Libautech: Bundles & Upsell. It runs the same core offer types, product page add-ons, bundles, BOGO, free gifts, volume discounts, and cart drawer and pop-up upsells, on flat monthly pricing from 14.99 dollars, while Upnova starts at 99 dollars per month and adds a fee on every single upsell order its offers generate.
TLDR
Upnova sells itself as a done-for-you upsell service wrapped around an app, with strategy calls, setup meetings, and bi-weekly optimization on its top plan. Libautech is a self-serve upsell and bundle suite with live support. Here is the honest side-by-side.
| Capability | Upnova | Libautech: Bundles & Upsell |
|---|---|---|
| Built for Shopify badge | No | Yes |
| Rating (reviews) | 4.9 (60) | 5.0 (36) |
| Product page add-ons, bundles, BOGO, free gifts, volume discounts | Yes | Yes |
| Cart drawer | Full slide cart replacement | Upsell offers in cart drawer and pop-ups |
| A/B testing | Yes | No |
| Analytics | Only from the 299 dollar Pro plan | Included from the 29.99 dollar plan |
| Done-for-you setup | Yes, 499 dollar add-on or Pro Plus | No, self-serve with live support |
| Languages | English | 25 languages, multi-currency |
| Pricing model | 99 to 899 dollars per month plus a fee per upsell order | Flat, 14.99 to 49.99 dollars per month, no per-order fees |
| Free plan or trial | 7-day free trial | 7-day free trial and free plan for development stores |
Yes, in the form of per-order fees. Every Upnova plan charges a usage fee on top of the monthly subscription: 1.25 dollars per upsell order on Standard, 0.99 dollars on Pro, and 0.33 dollars on Pro Plus. That means Upnova earns money on every order its offers help create, so your app bill grows in step with the exact result you installed the app to produce.
Run the numbers on a store whose offers generate 300 upsell orders a month. On Upnova Standard that is 99 dollars plus 375 dollars in order fees, 474 dollars total. On Pro it is 299 plus 297, 596 dollars total. On Libautech the bill is at most 49.99 dollars, flat, no matter how many upsell orders the app generates.
Give Upnova its due. It replaces your entire cart with a polished slide cart drawer, ships built-in A/B testing for offers and cart experiments, and wraps the software in a service layer: strategy calls, pre-launch setup meetings, a done-for-you build, and bi-weekly optimization reports on Pro Plus. It also integrates with Affirm, Klarna, Recharge, and Reviews.io. If you want an agency-style team building and tuning your upsells for you, and the budget to match, Upnova delivers that. Its 4.9 rating across 60 reviews shows customers who buy that model are happy with it.
Libautech: Bundles & Upsell covers the same core offer set: product page add-ons, frequently bought together, fixed and mix-and-match bundles, BOGO, free gifts, volume discounts, and cart drawer and pop-up upsells, all fully customizable to your store design. It is Built for Shopify, rated 5.0, ships in 25 languages with multi-currency support, and real-time revenue analytics are included from the 29.99 dollar plan, not gated behind a 299 dollar tier.
The structural difference is the bill. Libautech charges a flat monthly price at every tier and never adds per-order fees, so the app cost stays fixed while your upsell revenue grows. Upnova's Standard plan also caps you at 2 widgets and 2 offers, which is a tight ceiling for testing what actually lifts your average order value; Libautech's plans do not limit how many offer types you run.
If you also want the post-purchase moment covered, Libautech's free AI Post Purchase app adds a one-click offer after checkout, a placement Upnova's pre-purchase funnels do not address.
Both apps offer a 7-day free trial. The difference is what happens after.
| Plan | Upnova | Libautech: Bundles & Upsell |
|---|---|---|
| Entry | Standard: 99 dollars per month plus 1.25 dollars per upsell order, 2 widgets, 2 offers, no analytics | 14.99 dollars per month flat, all offer types |
| Mid | Pro: 299 dollars per month plus 0.99 dollars per upsell order | 29.99 dollars per month flat, real-time analytics |
| Top | Pro Plus: 899 dollars per month plus 0.33 dollars per upsell order, done-for-you setup | 49.99 dollars per month flat, unlimited |
| Per-order fees | Yes, on every plan | None |
| Free plan | No | Yes, for development stores |
Upnova also offers a 14-day money-back guarantee, but read the terms: it applies only when the Upnova team builds your setup on the Pro or Pro Plus plan and your store has been live with it for at least 3 days.
Choose Upnova if you want a full slide cart replacement, built-in A/B testing, and a service team doing the strategy and setup for you, and you are comfortable paying 99 to 899 dollars per month plus a fee on every upsell order.
Choose Libautech: Bundles & Upsell if you want the same core offer types on predictable flat pricing. You keep 100 percent of the upsell revenue the app generates, analytics arrive at 29.99 dollars instead of 299, and the top plan is 49.99 dollars with no limits. If you are comparing more bundle-focused options too, see our Kaching Bundles comparison.
Libautech: Bundles & Upsell is the closest alternative for the core offer types. It runs product page add-ons, bundles, BOGO, free gifts, volume discounts, and cart drawer and pop-up upsells on flat pricing from 14.99 dollars per month, while Upnova starts at 99 dollars per month plus per-order fees.
Upnova charges a usage fee on every upsell order in addition to the monthly subscription: 1.25 dollars per order on Standard, 0.99 on Pro, and 0.33 on Pro Plus. In practice that works like a share of your upsell success, because the bill rises with every order the app helps generate. Libautech charges no per-order fees on any plan.
Yes. Upnova's entry plan is 99 dollars per month plus 1.25 dollars per upsell order, limited to 2 widgets and 2 offers. Libautech: Bundles & Upsell starts at 14.99 dollars per month flat with all offer types, and its top unlimited plan is 49.99 dollars per month.
A full slide cart drawer replacement, built-in A/B testing for offers and cart layouts, and a done-for-you service layer with strategy calls and bi-weekly optimization on the Pro Plus plan. If those are must-haves, Upnova is the stronger fit.
Yes, there is a free plan for development stores and a 7-day free trial on paid plans, so you can test the offers before paying. Upnova offers a 7-day trial but no free plan.
Upnova bundles software with an agency-style service: setup meetings, done-for-you builds, and ongoing optimization by its team, and it prices per upsell order on top. If you want that service, the price can be worth it. If you mainly want the upsell and bundle offers themselves, a self-serve app like Libautech delivers them for a fraction of the cost.
Written by Davis, founder of Libautech. Libautech builds Shopify apps used by more than 5,000 merchants across 50 countries.
Data sources: Shopify App Store listings for Upnova and Libautech Bundles & Upsell, and upnova.io/pricing, read on July 2, 2026.
