Last verified: July 2026. Pricing, plans, and review counts pulled live from the Shopify App Store and heyamplify.com on July 2, 2026.
The best Amplify alternative for most Shopify stores is Libautech: Bundles & Upsell. Amplify, formerly known as PickyStory, is a bundle platform listed at 99.50 dollars per month on the App Store, with its Bundles & Upsell product priced at 299.50 dollars per month on heyamplify.com for stores up to 100,000 dollars in monthly revenue; Libautech runs the core bundle and upsell offers on flat pricing from 14.99 dollars per month.
TLDR
Amplify positions itself as the bundling engine for large Shopify and Shopify Plus brands, with a hands-on team that builds your bundle strategy for you. Libautech is a self-serve bundle and upsell suite for stores that want the offers without the platform bill. The honest side-by-side:
| Capability | Amplify (PickyStory) | Libautech: Bundles & Upsell |
|---|---|---|
| Built for Shopify badge | No | Yes |
| Rating (reviews) | 4.5 (514) | 5.0 (36) |
| Bundles, quantity breaks, BOGO, free gifts, frequently bought together | Yes | Yes |
| Bundle as a single product, build-a-box, gift boxes, wholesale bundles | Yes | Fixed and mix-and-match bundles, no combined product listings |
| Cart drawer and pop-up upsells | Yes, intelligent cart product | Yes |
| Checkout upsells and subscriptions | Yes, separate platform products | No, checkout is not covered; post-purchase via free AI Post Purchase app |
| Personalization rule engine | Yes | Targeting per offer, no rule engine |
| Languages | English listing, translation controls | 25 languages, multi-currency |
| Pricing model | Scales with total monthly store revenue; sold via demo calls | Flat, 14.99 to 49.99 dollars per month, self-serve |
| Free plan or trial | 30-day free trial | 7-day free trial and free plan for development stores |
Amplify prices by your total monthly store revenue, not by what the app itself generates. On heyamplify.com, the Bundles & Upsell product costs 299.50 dollars per month for stores in the 0 to 100,000 dollar monthly revenue band, and the price climbs into higher bands as your store grows. The Shopify App Store listing shows 99.50 dollars per month as the listed price. The full Amplify One platform, which adds Cart & Checkout and Subscriptions, starts at 499 dollars per month on a 1-year term and is tailored to Shopify Plus.
The structural catch is that the bill is tied to your whole store's revenue. If your store grows from 80,000 to 150,000 dollars a month and bundles contribute a small share of that, your Amplify price still moves up a band. Libautech's top plan is 49.99 dollars per month flat with no revenue bands at all, so a store doing 100,000 dollars a month pays the same as a store doing 10,000.
Amplify has real depth. It is the rebranded PickyStory, with 514 reviews and a customer roster of large DTC brands. It sells bundles as single products with combined listings, runs build-a-box and gift box flows, supports wholesale bundles, and layers a rule engine on top that targets offers by shopper data. Beyond bundles it offers an intelligent cart, checkout upsells, and a subscriptions product, plus a hands-on team that builds and launches your bundle strategy with Slack access. If you are a Shopify Plus brand that wants an agency-style bundling platform across the whole funnel, Amplify is built exactly for that.
Libautech: Bundles & Upsell covers the offers most stores actually run: fixed and mix-and-match bundles, quantity breaks and volume discounts, BOGO, free gifts, frequently bought together, product page add-ons, and cart drawer and pop-up upsells, all customizable to your store design without code. It is Built for Shopify, rated 5.0, ships in 25 languages with multi-currency support, and includes real-time revenue analytics from the 29.99 dollar plan.
The difference that decides it for most non-Plus stores is the bill. Libautech is 14.99, 29.99, or 49.99 dollars per month flat. Amplify's own site prices its bundles product at 299.50 dollars per month for the first revenue band. Over a year that is roughly 3,594 dollars versus at most 600 dollars on Libautech, for the core bundle and upsell offers. If you want the post-purchase moment too, Libautech's free AI Post Purchase app adds a one-click offer after checkout at no cost.
| Plan | Amplify (PickyStory) | Libautech: Bundles & Upsell |
|---|---|---|
| App Store listed price | 99.50 dollars per month | From 14.99 dollars per month |
| Bundles product, 0 to 100,000 dollar monthly revenue | 299.50 dollars per month on heyamplify.com | 29.99 dollars per month flat with analytics |
| Top tier | Amplify One platform from 499 dollars per month, 1-year term | 49.99 dollars per month flat, unlimited |
| Scales by | Total monthly store revenue | Flat, no revenue bands |
| Free plan or trial | 30-day free trial, no free plan | Free plan for development stores, 7-day trial |
Choose Amplify if you are an established or Shopify Plus brand that wants combined-listing bundles, build-a-box flows, a rule engine, checkout upsells, subscriptions, and a service team building it all for you, with the budget for platform pricing that grows with your store revenue.
Choose Libautech: Bundles & Upsell if you want the core bundle and upsell offers live today on flat, self-serve pricing that never rises with your revenue. For related comparisons, see our Kaching Bundles comparison and Upnova comparison.
Yes. Amplify is the new name for PickyStory. The Shopify App Store listing, developer account, and review history carry over from PickyStory, and the product now lives at heyamplify.com.
Libautech: Bundles & Upsell is the closest alternative for the core bundle and upsell offers. It runs fixed and mix-and-match bundles, quantity breaks, BOGO, free gifts, frequently bought together, add-ons, and cart upsells on flat pricing from 14.99 dollars per month.
Yes. Amplify's bundles product is 299.50 dollars per month on heyamplify.com for stores up to 100,000 dollars in monthly revenue, and the App Store lists 99.50 dollars per month. Libautech: Bundles & Upsell starts at 14.99 dollars per month flat and tops out at 49.99 dollars per month unlimited.
Amplify prices by your total monthly store revenue in bands, so the monthly cost rises as your whole store grows, even if bundles contribute a small share of that revenue. Libautech charges the same flat price regardless of store revenue.
Bundles sold as combined single products, build-a-box and gift box flows, wholesale bundles, a shopper-data rule engine, checkout upsells, a subscriptions product, and a done-for-you service team. For large Plus brands those can justify the platform price.
Yes, there is a free plan for development stores and a 7-day free trial on paid plans. Amplify offers a 30-day free trial but no free plan.
Written by Davis, founder of Libautech. Libautech builds Shopify apps used by more than 5,000 merchants across 50 countries.
Data sources: Shopify App Store listings for Amplify and Libautech Bundles & Upsell, and heyamplify.com/pricing, read on July 2, 2026.
