How a Tokyo specialty-food retailer earned ¥184,518 from 10 imported social videos
Ten clips, imported once from Instagram and YouTube with no new filming, produced 19 attributed orders over four months.
Installed Shoppable Videos on Jan 12, 2026 and imported 10 videos in one session: 8 from Instagram, 2 from YouTube.
Over 4 months the widget produced 19 attributed orders worth ¥184,518, averaging ¥9,711 per order.
70.3% of widget loads converted to in-view impressions; 22.1% of widget-driven add-to-carts closed as orders.
The merchant has not added a single new video since the initial setup session.
The merchant
A Japanese specialty-food retailer based in Tokyo, selling Korean prepared side dishes and groceries to a domestic audience. The store has operated on Shopify for more than four years with a catalog of roughly 100 products, selling in Japanese Yen.
A single setup session
On January 12, 2026 the merchant installed Shoppable Videos UGC, connected two existing social sources, and imported ten clips already posted publicly, with no manual uploads, no images and no original filming. The widget went on product pages and the homepage. Nothing was added in the four months that followed.
The funnel across 4 months
Each rate is the conversion from the previous stage. The two stages carrying the result are highlighted.
The closed-order outcomes
Why 10 videos compounded into orders
Placement above the add-to-cart button keeps the widget in the viewport. Merchants with this placement land in the 60 to 75% range.
Shoppers arrive at the product page with high intent, having already seen the product demonstrated in context.
The combination produces compounding orders even with a small library. Ten videos, imported once, produced 19 attributed orders over four months.
What a Shopify merchant can copy
Identify 8 to 10 videos already published on Instagram or YouTube that show products in use.
Install the Shoppable Videos UGC app from the Shopify App Store.
Connect the social accounts and import the selected videos in a single session.
Place the widget on product pages above the fold, and on the storefront homepage.
Do not film new content. Re-use the existing library.
Frequently Asked Questions
How long did setup take?
Does the app track orders back to specific videos?
Can merchants get results without filming new content?
What was the average order value?
Turn clips you already have into orders
Shoppable Videos is a free install. Connect Instagram and YouTube and import your library in a single session.