A Racket-Sports Retailer Turns Bundles Into a Seven-Figure Channel
An EU padel and racket-sports retailer converted 7,588 bundles into over EUR 1.0M in attributed revenue in eight months, at a EUR 132 average bundle order value.
Upsell deployed Bundle offers grouping a hero item with its natural companions: racket plus balls, apparel plus accessories.
Seasonal bundle sets ran alongside, including a Black Friday program across rackets, jackets and apparel.
The widget was kept clean and on-brand so premium products still felt premium, with no margin given away on headline gear.
Over eight months the format converted 7,588 bundles worth EUR 1,004,684, at a EUR 132 average bundle order value.
The merchant
An EU retailer selling padel and racket-sports equipment: rackets, balls, bags and apparel. It has a high average order value, gear-obsessed customers, and clear natural pairings between products.
What Upsell set up
The pairings were obvious to staff but not to shoppers. Customers bought a racket and left without the balls, grip or bag. The store needed to present those combinations at the moment of purchase without discounting away margin on premium gear. Upsell deployed Bundle offers grouping a hero item with natural companions, ran seasonal bundle sets including a Black Friday program, and kept the widget clean and on-brand.
The numbers
Why the bundles converted
Bundles succeed when the combination is genuinely useful, not just cheaper. Presenting the racket-plus-gear combination at the decision point captured purchases the store was leaving on the table.
Seasonal bundle sets, including a Black Friday program, show the format scales with promotions rather than competing with them.
For catalogs with natural pairings and healthy order values, Bundles turn one item in the cart into a complete kit. This retailer converted 7,588 bundles into over EUR 1.0M in attributed revenue in eight months.
What a Shopify merchant can copy
Group each hero item with the companions it genuinely needs, not a random discount pair.
Run seasonal bundle sets alongside the evergreen ones, so promotions add to the format instead of replacing it.
Keep the widget clean and on-brand so premium products still read as premium.
Present the bundle at the decision point, on the product page, where the shopper is already choosing.
Frequently Asked Questions
Did bundling discount away margin?
What was the conversion rate?
Do bundles work with promotions?
Turn one item in the cart into a complete kit
Bundles & Upsell groups your products into the combinations customers actually want, presented at the moment of purchase. It also runs volume discounts, add-ons and five more offer types.