An Ergonomic-Cushion Brand Sends 260,000+ Shoppers to Amazon
And the affiliate commission sitting on the table.
An Indian ergonomic-cushion brand routed 260,506 high-intent shoppers to Amazon.in in about 9.5 months. It sets no Amazon Associates tag, so it earns nothing on that traffic today.
Click volume is measured and reported by the app. The affiliate earnings later on this page are an estimate, not a measured figure: the app records clicks to Amazon, not completed Amazon orders.
The Amazon Buy Button added a Buy on Amazon button routing each shopper to the correct Amazon.in listing for that exact product.
It handled marketplace routing so buyers landed on the right regional storefront, and tracked every click for a real measure of Amazon-bound demand.
Over about 9.5 months it recorded 260,506 clicks to Amazon, all to Amazon.in, an annualized run-rate near 330,000 clicks a year.
The brand sets no Amazon Associates tag, so it earns no commission on that traffic today. That is the opportunity below, and it is modeled, not measured.
The merchant
An Indian brand selling ergonomic memory-foam comfort products: car backrest and neck pillows, seat cushions, knee pillows and office back support. Many of its buyers prefer to complete these purchases on Amazon, where they have Prime, saved payment and fast delivery.
What the Amazon Buy Button set up
Customers wanted to buy on Amazon, but the Shopify storefront had no clean path there. Sending shoppers to search Amazon manually meant lost sessions, wrong listings, and no visibility into how much demand flowed to the marketplace. The Amazon Buy Button added a Buy on Amazon button that routes each shopper to the correct Amazon.in listing, handled marketplace routing, and tracked every click.
The results, measured
The affiliate commission left on the table
This brand sends hundreds of thousands of buyers to Amazon and currently sets no Amazon Associates affiliate tag, so it earns zero commission on that traffic. Amazon's Associates program pays commission on purchases made within 24 hours of a tagged click, including the whole basket. Every click could carry the brand's tag.
Model = clicks x purchase rate x average order value x commission rate. Assumptions: 260,506 clicks, AOV INR 1,500, commission 4% (Amazon.in category rates commonly run about 3% to 9%).
| Scenario | Purchase rate | Est. orders | Est. earnings (INR) | Approx. USD |
|---|---|---|---|---|
| Conservative | 3% | 7,815 | INR 468,900 | ~$5,600 |
| Base | 6% | 15,630 | INR 937,800 | ~$11,200 |
| High | 10% | 26,051 | INR 1,563,000 | ~$18,700 |
USD converted at about INR 83.5 per dollar. The full-year run-rate is roughly 25% higher.
Across the app, only 4.1% of merchants (69 of 1,669) set any affiliate tag. The other roughly 96% route their Amazon traffic for free.
For merchants sending real volume, the Amazon Buy Button is not just a convenience feature, it is an un-tapped revenue line.
Estimates only. Purchase rate, AOV and commission rate are assumptions, not measured values. This app records clicks to Amazon, not completed Amazon orders. Amazon Associates commission depends on category and program terms and requires the merchant to enroll and set their tag.
Why the click pipeline is real
Sending shoppers to the exact Amazon.in listing, rather than to a search, captured demand that manual routing was losing to wrong listings and abandoned sessions. This figure is recorded by the app.
Every click routed to Amazon.in, the shopper's regional storefront, where they already have Prime and saved payment. That is why the button converts intent that the storefront alone could not.
The Amazon Buy Button turned this brand's Shopify pages into a 260,000-click pipeline to Amazon. With an Associates tag, that pipeline could return an estimated INR 0.5M to 1.6M a year in affiliate commission on traffic the brand already generates. The clicks are measured. The commission is an estimate.
What a Shopify merchant can copy
Add a Buy on Amazon button that routes to the exact listing for each product, not to an Amazon search.
Let the app handle marketplace routing so each shopper lands on their own regional storefront.
Set your Amazon Associates tag before you drive volume, so tagged clicks earn commission from day one.
Watch the click count as a real measure of Amazon-bound demand you were previously sending for free.
Frequently Asked Questions
Are the click numbers measured or estimated?
Are the affiliate earnings measured?
How would the brand actually earn this?
How common is it to leave this unclaimed?
Turn your Amazon-bound traffic into a revenue line
The Amazon Buy Button routes shoppers to the exact Amazon listing and tracks every click. Set your Amazon Associates tag and those clicks can earn commission on traffic you already send.