Last updated: April 16, 2026 · Written by Davis Paipa, Founder of Libautech (Built for Shopify certified apps, 2,000+ merchants across 50+ countries).
Pop-ups earned a bad reputation from intrusive, irrelevant interruptions in the early 2010s. What converted them from nuisance to conversion tool is targeting. A pop-up that fires immediately when someone lands on a homepage is disruptive. A pop-up that fires when a customer has spent 45 seconds on a product page, has scrolled 70% down, and is moving their cursor toward the browser tab is useful — it catches a qualified browser at the moment of decision.
Done well, pop-ups are the highest-ROI list-building tool in e-commerce. Average email capture rates for well-targeted pop-ups run at 3–8% of site visitors. Across 10,000 monthly visitors, that is 300–800 new subscribers per month from traffic you already paid for. The exit-intent pop-up for cart abandonment recovery adds a second conversion layer on top.
This post ranks the 8 best Shopify pop-up apps in 2026 by targeting capability, template quality, pricing, and what each does beyond basic email capture — including one that uses pop-ups specifically for revenue rather than list building.
A good pop-up strategy stacks with other conversion tools — see our guides on Shopify SMS marketing apps for SMS capture via pop-ups, and Shopify quantity break apps for tier offers that work alongside pop-up upsells.
Key Takeaways
How we ranked these apps: Every app on this list was evaluated across five criteria — Shopify App Store rating, review count, feature depth, pricing transparency, and Built for Shopify certification. We prioritized apps actively maintained in 2026 with documented merchant results over apps with marketing claims alone. The rankings reflect best-fit for different store types, not a single "winner."
| App | Rating | Free Plan | Paid From | A/B Testing | Best For |
|---|---|---|---|---|---|
| Privy | ⭐ 4.6 | Yes | $30/mo | Yes | Pop-up + email marketing in one tool |
| OptiMonk | ⭐ 4.9 | Yes | $39/mo | Yes | Advanced targeting, 300+ templates |
| Klaviyo Forms | ⭐ 4.6 | Yes | $45/mo | Yes | Stores on Klaviyo email, native integration |
| Omnisend Popups | ⭐ 4.8 | Yes | $16/mo | Limited | Email + SMS + pop-up in one platform |
| Justuno | ⭐ 4.5 | No (14-day trial) | $39/mo | Yes | AI-driven product recommendations in pop-ups |
| WisePops | ⭐ 4.7 | No (14-day trial) | $49/mo | Yes | Agency and mid-market, advanced CSS |
| Spin-a-Sale | ⭐ 4.8 | No (7-day trial) | $9.99/mo | No | Gamified spin-to-win email capture |
| Libautech Bundles & Upsell | ⭐ 5.0 | Yes | $14.99/mo | No | Popup upsells & cross-sells triggered by purchase intent |
Best for: stores that want pop-up email capture combined with basic email marketing in one tool without subscribing to a full email platform.
Privy started as a pop-up tool and expanded into a lightweight email and SMS marketing platform. The combination means a subscriber captured via a Privy pop-up flows directly into a Privy email welcome sequence without exporting lists or setting up integrations. For stores not already running Klaviyo or Omnisend, this simplifies the new subscriber workflow.
The targeting rules cover the standard triggers: exit intent, time on page, scroll depth, cart value threshold, and page-specific targeting. A/B testing lets you compare different offers, headlines, or designs. Over 100 pre-built templates cover email capture, spin-to-win, banners, and free shipping bars.
Where it falls short: the built-in email marketing is lighter than Klaviyo or Omnisend. Stores that are already running or planning to run a dedicated email platform get more value from Klaviyo Forms or OptiMonk, since Privy's email features become redundant.
Pricing: Free plan available. Paid from $30/mo.
Best for: stores that want the most advanced targeting options and the largest template library in the pop-up category.
OptiMonk has the deepest targeting logic of any app on this list. Conditions can be combined in any combination: visitor is from a specific UTM source, has visited more than 3 times, has a cart value above $60, is on a specific product page, and has not seen this pop-up in the last 7 days. These layered rules let you show highly relevant offers to highly specific visitor segments rather than applying one pop-up to all traffic.
The template library has 300+ designs covering email capture, cart abandonment, product upsell recommendations within the pop-up, countdown timers, and gamified spin-to-win formats. The drag-and-drop builder requires no design skills. A/B testing is available on all paid plans.
The 4.9-star rating across 1,000+ reviews is the highest in this category. Merchants consistently cite the targeting flexibility and the responsiveness of the support team as the main reasons for the rating.
Where it falls short: not a native email platform. Pop-ups capture emails but you need a separate email tool (Klaviyo, Omnisend) to use them. Privy is better if you want capture and basic email sending in one tool.
Pricing: Free plan available. Paid from $39/mo.
Best for: stores already on Klaviyo who want pop-ups that feed directly into Klaviyo email flows with no integration required.
Klaviyo Forms is the pop-up and form builder built into the Klaviyo platform. For stores already running Klaviyo for email, using Klaviyo Forms means a subscriber captured via a welcome pop-up automatically enters the Klaviyo welcome email flow in real time. No integration, no export, no sync delay. The pop-up is part of the same system as the subsequent emails.
The form builder covers pop-ups, flyouts, embeds, and full-page landing forms. Targeting uses Klaviyo's existing segment and property data — you can show a pop-up only to customers who have not yet subscribed to SMS, or only to customers who have placed one order in the last 60 days. The A/B testing runs across form designs, timing rules, and offer variants.
Where it falls short: if you are not on Klaviyo, there is no reason to use Klaviyo Forms specifically. OptiMonk or Privy are better standalone pop-up tools. Klaviyo Forms earns its place only within the Klaviyo stack.
Pricing: Included in Klaviyo plans from $45/mo (email).
Best for: stores that want pop-ups, email, and SMS subscriber capture from a single platform subscription.
Omnisend's pop-up and form builder is built into the Omnisend platform alongside its email and SMS tools. A pop-up can capture both email and phone number simultaneously, adding the subscriber to email automations and SMS flows in one step. The subscriber growth tools — pop-ups, landing pages, spin-to-win wheels, and embedded forms — all feed into the same contact database that runs Omnisend's email and SMS campaigns.
For stores running or planning to run Omnisend for email and SMS, using Omnisend's pop-up tools eliminates the need for any separate pop-up app. The forms are functional and well-designed. The targeting covers exit intent, scroll depth, and time delay with straightforward configuration.
Where it falls short: the targeting sophistication is not as deep as OptiMonk or WisePops. Stores that need complex multi-condition targeting rules get more flexibility from dedicated pop-up tools.
Pricing: Included in Omnisend plans from $16/mo.
Best for: stores that want AI-powered product recommendation pop-ups that show relevant products rather than just discount offers.
Justuno's differentiator is AI-driven commerce promotions. Beyond standard email capture, it can display pop-ups that recommend specific products to a visitor based on their browsing behavior, purchase history, and cart contents. A visitor browsing running shoes who is about to leave sees a pop-up featuring running accessories they have not viewed — a conversion prompt rather than a generic discount offer.
This product recommendation capability turns the exit intent pop-up from a last-ditch email capture into an active merchandising tool. A/B testing, advanced segmentation, and the full range of standard pop-up types are all included. The integration list connects to every major email platform.
Where it falls short: no permanent free plan. The $39/mo starting price is also higher than OptiMonk for broadly similar targeting features. Justuno earns that price primarily through the product recommendation engine — if you are not using that feature, OptiMonk or Privy deliver comparable value cheaper.
Pricing: 14-day free trial. From $39/mo.
Best for: agencies managing multiple Shopify stores and merchants who need custom CSS control and detailed analytics per pop-up campaign.
WisePops is positioned for more technical users. The custom CSS and HTML access lets you build pop-ups that match any brand exactly — not just selecting from preset color options, but writing actual styles. Mobile-specific design mode lets you build separate pop-up layouts for desktop and mobile rather than scaling one design responsively.
The analytics dashboard tracks impressions, views, submissions, and conversion rates per campaign with more detail than most alternatives. For agencies managing client stores, the multi-site management features and granular per-campaign reporting justify the higher price point.
Where it falls short: no free plan, higher starting price than most competitors. For solo merchants or smaller stores, OptiMonk provides comparable targeting and a better value proposition at a lower price.
Pricing: 14-day free trial. From $49/mo.
Best for: stores that want to test gamified spin-to-win email capture as an alternative to standard discount pop-ups.
Spin-a-Sale replaces the standard "enter your email for 10% off" pop-up with an interactive spin wheel. Visitors enter their email address for a chance to win one of several prizes — discounts of varying sizes, free shipping, or other offers — each assigned a probability. The gamified format produces higher engagement rates than equivalent static offers because the variable reward creates genuine curiosity.
At $9.99/mo, it is the most affordable paid tool on this list. It integrates with Klaviyo, Mailchimp, Omnisend, and other email platforms to push captured subscribers directly into existing flows.
Where it falls short: spin wheels suit specific brand aesthetics — playful, DTC, promotional-friendly categories like beauty, fashion, and gifts. They do not fit every brand. A B2B store or a luxury brand would see the gamified format undermine their positioning. Test it against a standard pop-up before committing.
Pricing: 7-day free trial. From $9.99/mo.
Best for: stores that want pop-up upsells and cross-sell overlays triggered by purchase intent — not email capture, but revenue capture at the moment a customer decides to buy.
Every other app on this list uses pop-ups to capture email addresses. Libautech Bundles & Upsell uses pop-ups to capture revenue. When a customer clicks Add to Cart, Libautech can fire an upsell pop-up immediately — a targeted offer for a complementary product or an upgrade, shown at the single highest-intent moment in the shopping journey. The customer has already decided to buy. The question is how much they will spend.
This is the add-to-cart upsell pop-up mechanic that Shopify merchants have used for years to lift average order value. Libautech handles it inside a full AOV optimization platform — the same app that manages product bundles, volume discounts, and post-purchase one-click offers also triggers the upsell pop-up at cart. No separate app required, no conflicts between tools.
The pop-up upsell logic is product-aware: you define which products trigger which offers, and the app only shows offers that are relevant to what is in the cart. A customer adding a camera gets offered a lens or a memory card — not a random recommendation. That relevance is what separates a useful upsell pop-up from a disruptive one.
Post-purchase pop-up upsells are also available — a one-click offer that fires on the thank-you page after checkout, capturing revenue from buyers who have already converted and whose payment details are already saved. This format has no friction: the customer accepts with one click, no re-entering card details.
Where it stands apart from every other app on this list: the pop-up here is a revenue mechanism, not a list-building tool. For stores where the goal is increasing order value rather than growing a subscriber list, Libautech is the specific tool for that job — and it covers every other AOV tactic (bundles, volume discounts, product add-ons) in the same dashboard.
View Libautech Bundles & Upsell on the Shopify App Store →
Pricing: Free plan available. Paid from $14.99/mo.
OptiMonk is the best overall Shopify pop-up app in 2026 with a 4.9-star rating across 1,000+ reviews, 300+ templates, and the deepest targeting logic available. For stores already on Klaviyo for email, Klaviyo Forms is the better choice due to native flow integration. For revenue-capture pop-ups rather than email capture, Libautech Bundles & Upsell covers add-to-cart and post-purchase upsell overlays.
OptiMonk, Privy, and Klaviyo Forms all offer free plans. OptiMonk's free plan gives the most template variety. Privy's free plan is better if you also need basic email marketing in the same tool. Klaviyo Forms is free if you're already on Klaviyo for email.
Pop-ups that block the majority of content on mobile can trigger Google's intrusive interstitial penalty, harming rankings. Modern pop-up apps like OptiMonk, Privy, and Klaviyo Forms comply with Google's guidelines by default — smaller formats on mobile, exit-intent triggers only on desktop, and respecting the first-visit grace period. Configure your apps properly and pop-ups do not hurt SEO.
Exit-intent pop-ups with a clear offer (discount code, free shipping, early access) consistently convert at 3–8% of qualified exiting visitors. Gamified spin-to-win formats convert higher on fashion, beauty, and gift stores (up to 15%) but can undermine premium brand positioning. Test both formats if you're unsure.
Paid plans range from $9.99/mo (Spin-a-Sale) to $49/mo (WisePops). Most standalone pop-up apps cost $30–$45/mo for meaningful targeting and A/B testing. Klaviyo Forms and Omnisend Popups are included in their email marketing plans (from $16/mo for Omnisend, $45/mo for Klaviyo).
Yes. Omnisend, Klaviyo Forms, Privy, and OptiMonk all support dual-capture pop-ups that collect email and phone number simultaneously. This is the most efficient subscriber growth format because customers who provide both channels are typically more engaged than single-channel subscribers.
All apps on this list have mobile-specific formats. Modern best practice: use smaller banner-style pop-ups on mobile instead of full-screen overlays to avoid Google's interstitial penalty. OptiMonk and WisePops have the most sophisticated mobile-specific design modes. Always preview your pop-up on mobile before launching.
Email capture pop-ups (Privy, OptiMonk, Klaviyo Forms) collect subscriber contact info in exchange for a discount or content. Upsell pop-ups (Libautech Bundles & Upsell) fire at purchase intent moments — when a customer adds to cart or after checkout — showing relevant product offers to increase order value. These are complementary rather than competing tools.
Best overall for targeting depth and template range: OptiMonk. 4.9 stars, 300+ templates, free plan available, and the most sophisticated targeting logic in the category.
Already on Klaviyo for email: Klaviyo Forms. Native integration with your existing flows, no third-party connector needed.
Want pop-up capture plus basic email marketing in one tool without Klaviyo: Privy. The combination eliminates the need for a separate email platform at early stages.
Want pop-ups, email, and SMS all in one subscription: Omnisend. The unified platform is the most cost-effective option when all three are gaps to fill.
Want AI product recommendations inside the pop-up itself: Justuno. The recommendation engine turns exit intent into an active merchandising moment.
Want to test a gamified spin-to-win format: Spin-a-Sale. $9.99/mo is low enough to test whether the format outperforms standard offers on your store without meaningful financial risk.
Want pop-up upsells and cross-sells triggered by add-to-cart events to increase order value in real time: Libautech Bundles & Upsell. The only app on this list where the pop-up fires at purchase intent rather than page arrival, capturing revenue instead of email addresses.
