How to Edit the Checkout Page on Shopify: A Step-by-Step Guide

This article offers a comprehensive guide for Shopify users on enhancing their checkout page, covering customization, marketing options, localization, and design improvements to boost sales. It provides practical steps for readers to optimize the crucial checkout experience and create a seamless, brand-aligned process for customers.
September 14, 2023
Published by
Davis Paipa
Guide to Shopify Checkout Optimization - Customize and improve your checkout process to enhance user experience and boost sales.

Are you looking to optimize your Shopify checkout experience? In this guide, I will walk you through simple steps on how to edit the checkout page on Shopify. By customizing this crucial part of your online store, you can enhance the user experience, increase conversions, and ultimately boost your sales.

Step 1:

Accessing the Checkout Settings

To begin editing the checkout page, you need to access the settings section in your Shopify dashboard. Follow these steps:

  1. Log in to your Shopify account.
  2. Navigate to the "Settings" tab located on the left-hand side of the dashboard.
  3. From the drop-down menu, select "Checkout."

Step 2:

Customer Contact Methods

Once you access the checkout settings, you will find various customization options. The first section you can edit is the customer contact methods. Here, you can choose whether to require a mobile phone number and email address from your customers. Additionally, you can enable an "About Information" section.

Asking for a shipping phone number is also recommended, as it makes it easier for the courier to contact the customer during the delivery process.

Step 3:

Marketing Options and Additional Features

In the checkout settings, you will find options to enable marketing features and add additional functionalities to your checkout page. Some of these options include:

  • Marketing options:
    You can enable features such as email marketing subscriptions or promotional offers during the checkout process. This allows you to capture valuable customer data and market to them effectively.
  • Tipping:
    If your business allows for tipping, you can enable this feature on the checkout page. It provides customers with the opportunity to show appreciation for your products or services.
  • Pixels:
    If you use Facebook ads or other advertising platforms, you can add tracking pixels to your checkout page. This helps you measure the effectiveness of your ad campaigns and retarget potential customers.

Step 4:

Language and Localization

For businesses operating in multiple regions and languages, Shopify provides language and localization options. You can manage different languages, currencies, and date formats to accommodate your international customers. This ensures a seamless checkout experience regardless of the customer's location.

For businesses selling internationally, it is recommended to consider using Shopify markets, which provides access to local payment gateways and shipping methods specific to each region.

Step 5:

Editing the Checkout Page Design

On the Shopify basic plan, the checkout page consists of three steps. However, for Shopify Plus stores, there is a one-step checkout page that combines shipping, payment, and customer information. To edit the design of the checkout page, follow these steps:

  1. In the checkout settings, navigate to the "Edit Checkout" section.
  2. Here, you can customize the appearance of your checkout page by adding a logo, adjusting its positioning and sizing, and changing the background image or color.

Please note that the level of customization available may vary depending on your Shopify plan. However, even with the basic plan, you can still make significant aesthetic changes to match your brand identity.

Step 6:

Making Color and Buttoning Adjustments

Within the "Edit Checkout" section, you have the flexibility to make color and buttoning adjustments. By playing around with these variables, you can create a cohesive and visually appealing checkout page. Consider matching the colors to your brand palette to create a consistent and recognizable user experience.

While the available customization options are somewhat limited, Shopify is continually updating its platform to provide more advanced features. Keep an eye on their latest updates, such as the one-page checkout and the smart upsell app that allows you to add upsell offers directly on the checkout page. Stay connected with me on Twitter, and I will notify you as soon as these features become available.


The checkout page is a critical point in the customer journey, and by editing and customizing it on Shopify, you can improve the overall user experience and drive higher conversion rates. With the simple steps outlined in this guide, you have the power to create a checkout page that aligns with your brand and leaves a lasting impression on your customers. So, why wait? Start optimizing your checkout page today and reap the benefits of a streamlined and visually appealing checkout process.

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