How to Drive External Traffic to Amazon and Improve Organic Ranking

Davis Paipa
October 13, 2023
How to Drive External Traffic to Amazon and Improve Organic Ranking

As an Amazon seller, you may already know that driving external traffic to your Amazon listings can significantly improve your organic ranking and ultimately result in more sales. While there are various strategies and techniques to accomplish this, one effective method is by creating a landing page. In this blog post, I will guide you through the process of building a landing page and explain how it can positively impact your Amazon business.

The Importance of a Landing Page

Before diving into the specifics, let's understand why having a landing page is crucial for driving external traffic to Amazon. A landing page serves as a bridge between potential customers and your Amazon listing. It allows you to provide additional information about your product, build brand credibility, and create a seamless buying experience for your customers. Additionally, a well-designed landing page can be optimized for search engines, driving even more targeted traffic to your Amazon listing.

Building a Landing Page with Shopify

To get started with creating a landing page, you'll need a platform that offers easy website building capabilities. Shopify is an excellent option for this purpose. Not only is it user-friendly, but it also provides a range of features to enhance your landing page. Plus, you can get started with as little as $1 per month by using my affiliate link ( Once you've set up your Shopify store, follow these steps to build your landing page:

1. Choose a Free Shopify Theme: Shopify offers a variety of free themes that you can customize to match your brand. Select a theme that complements your product and ensures a visually appealing landing page.

2. Add Product Pictures and Descriptions: Upload high-quality product images and write compelling descriptions that highlight the unique features and benefits of your product. Make sure to include relevant keywords to improve search engine visibility.

3. Incorporate the Libautech Amazon Buy Button App: To optimize your landing page for seamless purchasing, install the Libautech Amazon Buy Button app. This app allows you to add "Buy with Amazon" or "Buy with Prime" buttons directly on your landing page, making it convenient for customers to make a purchase.

4. Strategically Hide Buy Buttons: To drive external traffic effectively, consider hiding the Amazon buy buttons initially. This way, when a customer lands on your page from sources like Google Ads and is ready to make a purchase, they'll be prompted to click on the hidden "Buy with Prime" button. This action will redirect them to the corresponding product page on Amazon, facilitating the completion of the transaction.

How External Sales Impact Ranking

Now that you have set up your landing page and integrated the Amazon Buy Button app let's discuss how external sales can positively impact your organic ranking on Amazon. When a customer purchases your product through the Amazon platform, Amazon considers it as an external sale. By driving traffic from your landing page to Amazon and generating external sales, you signal to Amazon that your listing is popular and in-demand. As a result, Amazon's algorithm rewards this engagement by improving your product's ranking in organic search results.

The Benefits of Improved AmazonOrganic Ranking

Achieving a higher organic ranking on Amazon can open the door to various benefits for your business. Here are a few advantages you can expect:

1. Increased Visibility: With a better ranking, your product will appear higher in search results, leading to increased visibility among potential customers. This visibility can significantly impact your sales and customer reach.

2. Trust and Credibility: A higher ranking signals trust and credibility. Customers are more likely to trust products and sellers with better organic rankings, improving your chances of conversion.

3. Enhanced Sales Potential: Improved visibility and credibility naturally lead to an increase in sales potential. As more customers discover and trust your product, your sales figures are likely to experience a noticeable boost.

4. Long-Term Growth: Higher organic rankings provide long-term growth opportunities. When consistently maintaining a top position in search results, you benefit from continuous exposure and sustained sales.

Seeking Assistance with Shopify and Libautech

If you're new to Shopify or have any questions regarding the Libautech Amazon Buy Button app, don't hesitate to reach out. I am here to help and provide guidance with setting up your Shopify store and navigating the app effectively. Your success is my priority!

In conclusion, driving external traffic to Amazon through a well-designed landing page can significantly improve your organic ranking and generate more sales. With the right approach and strategic implementation, you can harness the power of external sales to maximize your Amazon business's potential. Remember, a compelling landing page, integrated with the Libautech Amazon Buy Button app, can be a game-changer for your Amazon business. Start taking advantage of this opportunity today and unlock the benefits of improved organic ranking on Amazon.

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