How to Create Discount Codes on Your Shopify Store

Davis Paipa
September 14, 2023
Shopify store owner generating a discount code using a laptop and customizing discount settings.

As a Shopify store owner, you have the ability to create discount codes to offer special deals and promotions to your customers. Discount codes can be a powerful marketing tool to increase conversion rates and boost sales. In this article, I will guide you through the simple process of creating discount codes on your Shopify store.

To start creating discount codes, you need to log in to your Shopify admin panel. Once you are in the admin panel, follow these steps:

Step 1:

Access the Discounts Section

Click on the "Discounts" option in the main menu. This will take you to the discounts management page where you can create and manage your discount codes.

Step 2:

Create a New Discount

To create a new discount code, click on the "Create discount" button

Step 3:

Choose the Type of Discount

You have several options to choose from when creating a discount code. The most common options are:

  1. Amount off:
    This option allows you to create a discount based on a specific amount off the price of a product or the entire order. You can choose whether the discount should apply to specific products or collections, or be applicable to the entire store.
  2. Buy X Get Y:
    This option allows you to offer a "Buy X Get Y" deal, where customers can receive a free product when they purchase a specific product.
  3. Free shipping:
    This option enables you to offer free shipping as a discount.

For this example, let's focus on the "Amount off" option, as it's the most commonly used.

Step 4:

Configure the Discount Settings

Once you have selected the "Amount off" option, you need to configure the discount settings. Here are the settings you can customize:

  1. Discount type:
    Choose whether the discount should be an automatic discount or a discount code. If you choose the discount code option, you can either generate a code automatically or create your own.
  2. Amount off:
    Decide on the amount or percentage you want to discount. For example, you can offer a 20% discount on specific products or collections.
  3. Minimum purchase requirement:
    Determine if customers need to spend a specific amount to qualify for the discount. For instance, if a customer spends €100, they will receive a 20% discount.
  4. Eligible customers:
    Specify whether the discount is available to specific customers or all customers.
  5. Usage limits:
    You have the option to set limits on the use of the discount code. For example, you can restrict it to one use per customer or limit the total number of uses.
  6. Combine with other discounts:
    Choose whether the discount code can be combined with other discount codes.
  7. Expiration date:
    Set an expiration date for the discount code. If you want the discount to be available indefinitely, you can select the "Never expire" option.

Step 5:

Save and Use Your Discount Code

Once you have configured the discount settings, click on the "Save" button. Your discount code is now created and available for use.

Creating discount codes on Shopify is as simple as following these five steps. Once you have created your discount code, you can promote it to your customers through various channels.

Promoting Your Discount Codes

There are several ways to promote your discount codes to drive customer engagement and boost sales:

  1. Email marketing:
    Send out newsletters to your subscribers, including the discount code as a limited-time offer to encourage them to make a purchase.
  2. Social media campaigns:
    Create engaging posts on your social media platforms, highlighting the discount code and inviting customers to take advantage of it.
  3. In-store promotions:
    If you have a physical store, print out discount code cards or flyers and give them out to your customers.
  4. Affiliate programs:
    Collaborate with influencers or affiliates who can promote your discount codes to their audience, widening your reach and increasing brand exposure.
  5. Special events:
    Create discount codes specifically for special events or holidays to attract more customers during those times.

The possibilities for promoting your discount codes are endless. It's important to experiment with different marketing strategies to find what works best for your store and target audience.

Shopify provides a straightforward system for creating and managing discount codes, allowing you to easily implement special deals and promotions to incentivize customer engagement. Make sure to track the performance of your discount codes and adjust your strategies accordingly to optimize your conversion rates and drive sales.

If you need further assistance or have any questions regarding creating discount codes on your Shopify store, please feel free to reach out to me in the comments section below. I'm here to help you make the most out of your ecommerce discounts!

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