How to Add a Buy Button on Your Shopify Product Page

Step-by-step guide how to add a "Buy Now" button to Shopify product pages for a streamlined checkout process. It highlights the button's benefits, such as simplifying purchases, catering to single-product stores, and offering efficiency, ultimately enhancing the online shopping experience.
September 14, 2023
Published by
Davis Paipa
Guide to Adding a Buy Button on Shopify Product Pages for Enhanced User Experience and Sales Boost

Are you looking to enhance your Shopify store's user experience by adding a convenient buy button on your product page? In this guide, I will walk you through the simple steps to add a buy button to your Shopify product page and explain why it can be a game-changer for your online business.

Step 1:

Accessing the Shopify Store Customization Options

To begin, navigate to your Shopify store and log in to your account. Once you are logged in, you will see the Shopify dashboard. From the dashboard, select the "Online Store" option on the left-hand side menu.

Step 2:

Customizing the Theme

Within the Online Store section, you will find various customization options for your Shopify store. Look for the "Customize" button and click on it. This will take you to the theme customization interface.

Step 3:

Navigating to the Product Page

Inside the theme customization interface, you will find different sections to modify various aspects of your store's appearance. Look for the "Product Page" option and click on it.

Step 4:

Adding the Buy Button

Once you are on the Product Page customization screen, you can locate the "Buy Button" field. This dynamic field allows you to add a buy button to your product page. Click on the Buy Button field to proceed.

Step 5:

Customizing the Buy Button

When customizing the buy button, you have the option to remove or add specific text. For example, you can choose to remove the "Buy Now" text or add it, depending on your preference.

The Importance of the Buy Now Button

Now that you know how to add a buy button, let's understand why the "Buy Now" button is a powerful tool for your online business. The Buy Now button directs customers straight to the checkout page, bypassing the cart page.

Streamlined Checkout Process

By using the Buy Now button, you eliminate an extra step in the purchasing process. Instead of customers adding items to their cart and then proceeding to checkout, the Buy Now button simplifies the process, allowing them to make a purchase with just one click.

Ideal for Single Product Stores

If your Shopify store focuses on selling one main product, the Buy Now button is particularly effective. Instead of overwhelming your customers with multiple options, the Buy Now button narrows their focus to a single purchase, increasing the chances of a conversion.

Quick and Efficient Purchases

In today's fast-paced digital era, convenience is highly valued by customers. The Buy Now button caters to this need for speed and efficiency. By providing a direct path to checkout, you save your customers valuable time, increasing the likelihood of impulse purchases and overall customer satisfaction.


In this guide, we explored how to add a buy button to your Shopify product page, emphasizing the benefits of the "Buy Now" button. By simplifying the checkout process, focusing on single product stores, and delivering quick and efficient purchases, the Buy Now button can significantly enhance your online business.

Now that you have learned how to implement this powerful feature on your Shopify store, why not give it a try? Experiment with different button styles and texts to see what resonates best with your customers. Should you encounter any difficulties during the process, please feel free to reach out for further guidance.

Remember, your customers are looking for hassle-free experiences and convenience. By implementing the Buy Now button, you are taking a step in the right direction to meet their expectations and boost your online sales.

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