Take a stroll down their digital aisles to see what these stores are doing right with their announcement bars.
Wooden Watch maker Ovi Watch lets customers know there won’t be any additional cost at the checkout. A free shipping announcement will increase sales and conversion rate.
Kylie Cosmetics uses its announcement bar to inform customers about how they are responding to, or being impacted by, COVID-19. This is also a good way to announce any shipping delays, or regions not accepting international shipments.
Steve Photos uses their announcement bar in the footer to inform customers about a 25% off sale. The added emojis are an eye-catcher for customers too.
Rebecca Minkoff announced a campaign to give $20 and get $20, which is part of their referral program to build an audience.
Bombas uses their announcement bar to provide a discount code to every first-time shop visitor, which gives them an extra 20% off their first order.
100% Pure’s using another benefit of an announcement bar and informs customers that shipping may be delayed due to an unusually high number of orders. This kind of announcement will help increase sales because it gives customers the feeling that their products are in high demand.
Herschel’s announcement bar is clickable, with 50% off items on the sale’s landing page. It is shown first for customers who are looking for discounts.
Good American have a simple announcement with a shop now button on a minimal design theme will improve sales, as customers are sent to specific landing pages.
Shethinx - Announcing a new product launch is a good way to let customers know there are new products available. It also drives traffic to the new product page. Then, based on statistics, the company can see how successful new products are.
Luxy Hair used its announcement bar to introduce a new product, and to inform customers that if they buy now, they will get a free gift. Adding small gifts to sales is a good way to gain new sales on product launches.
All these announcement bars can be made with the Libautech app’s Add Announcement Bar tool at: https://apps.shopify.com/add-announcement-bar
If you need help creating your first announcement bar, let us know. We are here for you!